Developed Digital Storefront, a unique sales enablement portal serving 500 sales reps with access to 200+ customer broch
ures, sales tools, and presentations.
Created web-based sales proposal templates that improved sales efficiency and closure rates.
Directed launch of company websites in North America, China, and Korea, including password protected site content and tools for client User Groups.
Designed, developed, promoted, and delivered Webinars attended by 3000+ customers and prospects.
Directed company branding
and public relations initiatives for multiple firms.
sales collateral and managed national printing requirements of over 3 million pieces per year.
Sourced and packaged 85,000 new leads in support of 60 sales branches.
Recognized with two major industry awards for outstanding video production.
Served as a
National Speaker on Tour
Executive with the American Marketing Association.
Contact Center Central
industry consortium, securing agreements from 20 firms that represented a client base of 1,400+ call centers.
Developed 40 member sales team that closed $ 200+ million in long-term energy contracts.
Directed strategic alliances with Anderson Consulting, PwC, and major telecom technology firms.
Expanded a Consultant Liaison program to serve more than 2,000 consultants.
Created Executive Briefing Center Program, directing 245 client briefings with firms valued at $370 million in revenue.
Designed and launched successful new business unit strategies for
online Digital Storefront, Customer Education, Contact Center Marketing, and International Marketing applications.
Created and managed Marketing Consultancy serving software, telecom, and energy services clients.
Managed Strategic Alliances in Mexico and Canada and customized in-language sales programs for the Japanese, Chinese and Hispanic markets.
Created the 5-year client acquisition strategy for an energy services start-up being launched by a Top 10 energy utility.
Developed the business case for securing $3 million in funding to launch and lead an international services marketing organization.
Delivered expert system, strategic account planning models to 18 firms resulting in the closure of $13 million in sales.
Created national Customer Education Program for $1.5 billion firm, leading 12 market-based specialists in delivering 2,000+ customer training sessions.
Developed and delivered training tools for successfully
launching a major VoIP product that has grown to 1.3+ million U. S. users.
Created a multi-region product launch training model impacting 400+ trainees and evolving to become the company standard for accelerating speed-to-market goals.
Hired and trained 40 member sales force that closed over $200 million in long-term energy contracts.
Created and managed the execution of international product training to 3,000 sales people.
Directed national Exhibit Marketing Program, including the design process for trade shows. Led in the execution of 300+ events, reaching 750,000+ consumers.
ecuted 25 large account forums for a major telecom player, which resulted in nearly $38 million of new revenue.
Delivered executive presentations to 3,000+ clients at Customer and User Group forums.
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